Archive for the ‘Social Media’ Category

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Selling out your national team

In Lessons,Life,Marketing,Media,Social Media on October 9, 2011 by kiltforhire Tagged: , , , , ,

I am full of rage right now. Pure unadulterated rage.

I was watching the Australia v South Africa rugby match in this year’s Rugby World Cup. I glanced at Twitter and saw a few people in my stream tweeting to the @qantaswallabies account.

This rage has been building up inside me for all my time living in Australia but I feel that I should put down in words what I’ve been thinking.

HOW DARE YOU SELL OUT YOUR OWN COUNTRIES NATIONAL TEAM BY FLOGGING IT WITH A BRAND!!?!?!

If the Scottish Football Association even attempted to brand the Scottish football team and tie it in with say the Royal Bank of Scotland or British Airways or anything … even Irn Bru there would be a war in the country with people storming the HQ of both the SFA and whichever company decided to try and take over the team.

A national football team is just that. It’s a team associated with the country. It has nothing to do with a brand.

Yes brands can sponsor. Yes they can even have their names on the tops but they should never have the right to re-brand the name of the country from Australia to the Qantas Wallabies. The Twitter account, the Facebook account etc should all be named after the country and code or the Association – it should NEVER be linked intrinsically with a brand.

Forgive my writing today. I’m just so angry that people in Australia seem to take this for granted. It’s wrong. It’s really fucking wrong. The people who came up with the idea should be flogged in the main streets.

They have taken the identity of their country and sold it.

Imagine that.

Imagine selling your country…to a brand.

Total and utter disgrace.

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Articles

Neuromancer and Tron

In Digital,Lessons,Life,Social Media,Technology,Video Games on May 31, 2011 by kiltforhire Tagged: , , , , , ,

My dad took me to see Tron when I was very young. We went to the local fleapit cinema in Dennistoun near Glasgow City Centre. I watched the movie in total awe at this strange world inside a computer.

The grid.

This place where information zipped and zapped itself around while people shared information and collaborated. It amazed me. Battles happened with the world and my life was forever changed.

Then in high school i was involved in the first year of teaching computing at my school. We had BBC Micro’s and I remember learning some basic but never felt the teacher knew what he was doing that much so nobody really learned much. I knew that computers would forge a future I just didn’t know how it would forge mine. 10 Print etc 😉

Around this same time I was told about a book called Neuromancer. I went and picked up a copy and sat down to read it. I stayed up all night and finished the book in one go.

I was mesmerised by the world created by William Gibson. The word cyberspace has stuck firmly in my brain every since.

It’s where I live today.

It’s where I work.

We may not be IN the Grid.

We may not be jacked into Cyberspace.

But we are there. Digitally connecting. Information sharing. Conversing and communicating.

For my talk in fourth year in English we had to do a talk about something and I chose Neuromancer.

I talked about how the world would be smaller. We would all be connected no matter where we were in the world. I told them about Cyberspace – this ethereal world where our other lives are led.

My teacher said she didn’t understand much about what I was talking about but that I seemed so genuinely passionate about it that it must be interesting. She gave me a high mark and that was the end of that.

I always wonder if she is on Facebook now. I wouldn’t mind just dropping her a line and saying…see told you it would work out 😉

The world as we knew it then has changed so much. Not always for the better. But it’s nice to see the future come to fruition.

Articles

SHTBOX

In Life,SHTBOX,Social Media on April 15, 2011 by kiltforhire Tagged: , , , , ,

Surry Hills Twitter Beer O'Clock Exchange Superhero Party

The SHTBOX Superheroes

It stands for Surry Hills Twitter Beer O’Clock Exchange.

It stands for fun and good times.

It’s an informal meet of awesome people who use Twitter.

Thanks to SHTBOX I have met so many fucking superb people – you all know who you are 😉

Myself and two legendary characters Mal Damkar aka @maldamkar and Mitch Malone aka @mitchmalone met on Twitter nearly two years ago and decided to catch up in the real world – SHOCK HORROR!! For all I knew both of them could have been killers/stalkers/nerds thankfully it turned out they were just cool motherfuckers. On that first night a few other people turned up including the lovely Emily Wearmouth aka @EmVicW and Mandi Bateson aka @mab397. The first time we all met was so awesome we did it again the next week and more people came…and more people came.

In fact I believe Emily, who met her fiance at SHTBOX, is marrying him this weekend in London!! How cool is that!?

Some weeks we had thirty to forty people turn up at the same location – The Clock Bar in Surry Hills in Sydney (see how Surry Hills fits in to the name. Mal came up with the whole name. He’s a genius that lad).

Sometimes we organised crazy nights of fancy dress. The last one we did was superheroes. Last count there was six Superman. It was amazing. We’re in that picture up there.

Everyone is invited and we only have two rules:
1 – No name badges
2 – No cunts

Simple huh!

Alas I have been sadly remiss in not attending this year. In fact just close to its two year anniversary I seem to have stopped going and I think that this has to change. Starting in May I’m going to revitalise this awesome event with gusto!

It’s time to bring the SHTBOX back. It’s time to round up all the old faces and invite so many new ones.

Let’s get SHTBOX back on the map after Easter!

Articles

Check your Twitter facts

In Digital,Media,Social Media on March 14, 2011 by kiltforhire Tagged: , , , , , ,

You know what? It only takes one minute out of your life to check some facts before you click ‘enter’.
A long time ago in another period of my life I felt like the last bastion of truth and honesty when it came to fighting against the evil curse of the ‘forwarded email’ which contained alleged facts like ‘did you know you eat 8 spiders while you sleep through your lifetime’. Total and utter rubbish.
I spent a small piece of my time linking people to Snopes.com and telling them to check facts before sending useless and pointless emails filling people with untruths.
And now with the advent of social media we have the tweet and retweet. Over the past few days since the terrible tragedy in Japan people have been tweeting about the deaths of Pokemon creator Satoshi Tajiri and Hello Kitty creator Yuko Yamaguchi in the tsunami. Only they aren’t dead.
Neither is Maria Ozawa. Who is allegedly some adult film actress…
Over the past few months Twitter has been aflame with the alleged deaths of Justin Bieber, Jim Carrey and Charlie Sheen. Hell, a guy on the forum I use made a fake story about Jeff Goldblum as a joke to a friend which went way out of control and had a presenter on the national news talk about the story as if it was true!! Mental
Can we all just stop.
Can we not just retweet every single thing we read on Twitter.
It makes you the equivalent of the idiot who spammed me by email with those idiotic untruths years ago.
Take one minute out of your life and research something before you decide to retweet it.
Take one minute out of your life and research something before you decide to Facebook it.
Take one minute out of your life and research something before you decide to forward it in a goddam email.
C’mon let’s get the truth out there more often.

Articles

Online etiquette

In Digital,Life,Social Media on March 7, 2011 by kiltforhire Tagged: , , , ,

My mum and dad, who by the way are the best people I know, brought me up to live by a code of rules … no not Dexter-esque type rules! But instead by a code of ethics, a code of living. Be nice to people, treat people with respect, don’t steal physical objects etc.

They also brought me up with a sense of chivalry and with a sense of etiquette.

I treat people the way I want to be treated.

I always ask people how they are. I always hold doors for women (even though some scowl at me for doing so), I hold chairs out for women to sit at the table and I believe in helping people for no reason other than to simply be nice to help them out if they need a hand.

I ask for nothing in return except to know that I have done a good deed (curse my cub scouts training) however what I’m not a fan of is blindly helping someone to win a prize.

I will help someone out with their digital marketing as I specialise in that area. I’ll re-write their press releases. I’ll edit their web copy. I’ll go over to a friend’s house at 7am and help them move their entire home but I don’t really like helping someone I don’t know for nothing more than to enable them to beat others who are trying their best to win it fair and square.

Sorry for the blurb on me but it will explain my annoyance.

Tonight on Twitter I got followed by a person who shall remain nameless – cause I’m not that much of a heartless bastard – and they said:

“Hi Scott, may i ask a favour, 1 digital marketer to another? Please LIKE and RT this link so I can win a trip o/s”

I mean seriously that’s rather rude. I had been following them but they hadn’t been following me and then they follow and ask this. That’s rather rude isn’t it?

And so I reply: “Not sure of the etiquette of following and asking for favours before knowing the person. Bad digital etiquette?”

Now I figured this would be the end of it. I put it to Twitter and everyone said yes…RUDE!

Also it wasn’t over. Oh no. No no no. Not at all. Nup.

“I’m just asking a favour.” he says. “You’ve been following me for a while so I thought u would know a bit about me. If i don’t want to then don’t” – please bear in mind that I follow over 3,000 people and can’t know everything about everyone. I’ll help people out if I have spoken to them and they need a hand and sometimes I’ll reach out if someone tweets something that I can help with but I’m not on Twitter 24/7 and don’t know ALL about the people I follow.

He follows it up with: “Remember the time you were super passionate about something? Did etiquette matter? Nope. Twitter isn’t an English tea party”. – seriously what the fuck?

I still tried to play nice and said back: “Yup I’ve been following you however you just begun following me and asked a favour. Surely that’s impolite?”

He came back once more: “Seems we have different views on what is polite or not. I consider anyone sharing their passion for digital as a positive thing.”

Passion for digital?? He’s trying to win a Ben and Jerry’s trip overseas!!!?? What the hell does that have to do with digital except he reached out to me by DM on Twitter.

I’m not naming you kid but you have a lot to learn about being a digital marketer … and being polite!