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Apple Focus

In Digital, Lessons, Marketing, Media, Technology on October 10, 2011 by kiltforhire Tagged: , , , ,

I have spent a lot of time recently thinking about Apple since the death of Steve Jobs. He got me thinking about the meteoric rise of the company from it being months from collapse to where it sits today – a technological marvel and marketing maestro that seems to be ahead of the game against their competition.

It seems like many others have also been thinking about the company recently but one person’s comments really stood out to me – William Gibson.

Now there are obviously many people who have helped influence my life but both Steve Jobs and William Gibson are up there pretty much close to the top along with my parents, my Uncle Kenny and my best mates who I grew up with.

And I’ve spoken about Steve Jobs recently in my blog and what he meant to me.

William Gibson’s Neuromancer took me to a new world and made me see the future was cyberspace. I talked about it in school. I talked about it to everyone but no-one really understood what I was saying – this was late 80s remember and technology wasn’t as big as it is now.

And he recently spoke about Apple and why he has used their devices.

In an interview he said:

“I was never interested in getting any more intimate with whatever made my computer work. I wanted the most transparent interface possible; that is, that least required my personal attention. I wanted my personal attention to be elsewhere, focused on other things other than my computer. Design at that level kept me at Apple…”

And that sums up my relationship with Apple.

I love their equipment because it allows me to quickly pass through the fact I’m using a device and simply allows me to do what I need to do.

I have a number of friends who love to tinker with things, they want to know how things work and the majority of them are all Android users or PC users. They want to find out more about their devices and really dive deep into their software and what is possible with them – which is great but for me I want a device that lets me do my job as quickly and efficiently as possible without reminding me I’m using it.

Many Microsoft products drive me barmy because they have a habit of taking my attention away from what I’m doing (and I can be easily distracted at the best of times) and cause me to focus on the program and not what I’m using it for. I always felt that way with PC running Windows – and still do to be honest.

To me Apple computers remind me of my body (work with me here). I don’t stop to think about how I breathe I simply do. I don’t stop to think about how my muscles work and allow me to type it just simply happens. So my relationship with my body is the same as the one I have with my Apple – it exists and allows me to do what I need to do without thinking about all the stuff going on inside it.

And it was Jobs attention on getting the user-experience right that makes them so damn useful to me.

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One Response to “Apple Focus”

  1. The exact reason why I bought an iMac last week and the reason I love gaming on consoles.

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