Posts Tagged ‘Steve jobs’


Apple Focus

In Digital,Lessons,Marketing,Media,Technology on October 10, 2011 by kiltforhire Tagged: , , , ,

I have spent a lot of time recently thinking about Apple since the death of Steve Jobs. He got me thinking about the meteoric rise of the company from it being months from collapse to where it sits today – a technological marvel and marketing maestro that seems to be ahead of the game against their competition.

It seems like many others have also been thinking about the company recently but one person’s comments really stood out to me – William Gibson.

Now there are obviously many people who have helped influence my life but both Steve Jobs and William Gibson are up there pretty much close to the top along with my parents, my Uncle Kenny and my best mates who I grew up with.

And I’ve spoken about Steve Jobs recently in my blog and what he meant to me.

William Gibson’s Neuromancer took me to a new world and made me see the future was cyberspace. I talked about it in school. I talked about it to everyone but no-one really understood what I was saying – this was late 80s remember and technology wasn’t as big as it is now.

And he recently spoke about Apple and why he has used their devices.

In an interview he said:

“I was never interested in getting any more intimate with whatever made my computer work. I wanted the most transparent interface possible; that is, that least required my personal attention. I wanted my personal attention to be elsewhere, focused on other things other than my computer. Design at that level kept me at Apple…”

And that sums up my relationship with Apple.

I love their equipment because it allows me to quickly pass through the fact I’m using a device and simply allows me to do what I need to do.

I have a number of friends who love to tinker with things, they want to know how things work and the majority of them are all Android users or PC users. They want to find out more about their devices and really dive deep into their software and what is possible with them – which is great but for me I want a device that lets me do my job as quickly and efficiently as possible without reminding me I’m using it.

Many Microsoft products drive me barmy because they have a habit of taking my attention away from what I’m doing (and I can be easily distracted at the best of times) and cause me to focus on the program and not what I’m using it for. I always felt that way with PC running Windows – and still do to be honest.

To me Apple computers remind me of my body (work with me here). I don’t stop to think about how I breathe I simply do. I don’t stop to think about how my muscles work and allow me to type it just simply happens. So my relationship with my body is the same as the one I have with my Apple – it exists and allows me to do what I need to do without thinking about all the stuff going on inside it.

And it was Jobs attention on getting the user-experience right that makes them so damn useful to me.


Steve Jobs

In Life on October 6, 2011 by kiltforhire Tagged: , ,

I never met Steve Jobs but upon hearing about his death today it felt like I had lost someone close to me.

This is the first time I’ve ever felt that feeling without knowing someone. Sure I’ve been sad about people losing their lives but Steve Jobs wasn’t just a figure on a screen, he wasn’t just a CEO. To me, Jobs was a visionary, a genius, an ambassador for the fusion of technology and life…and every single day of my last fifteen years there has been a reminder of who he is and how he has helped me communicate.

He taught us it was ok to fail.

He taught us that technology exists to help us out.

He took the computer out of business and put it in our homes, our pockets and our lives.

He made complex things simple and made them easy for people to understand.

He challenged the status quo and challenged us to Think Different.

I did and I never stopped.

He was an inspiration to me.

He made me realize that you don’t have to conform to succeed and that you should be willing to be passionate about everything you do. He wasn’t a normal CEO and Apple isn’t a normal business. I’ve met a few people who have worked for Apple and a still know a few there and all of them have said their experience for Apple was amazing.

Jobs fought the system which is why I get sad when people now say that Apple is the system.

He never was. He was a unique visionary.

Every day I use Apple products and everyday I have always had time to think of what Steve Jobs gave us.

Thank you Steve. Thank you for seeing the future and helping us towards it.

Thank you for your unswerving dedication not to give in.

Thank you for Pixar and it’s heart-warming movies.

Thank you for Apple and it’s amazing products.

But mostly thank you for never giving up, for being so passionate and for helping me out every day.

If there were more people in this world like you the world would be a livelier, richer and happier place.

My thoughts are with your family.